To clarify the difference Between sales and marketing, in this section, the authors are interested to further explain the difference Between marketing management orientation based on the concept of selling versus That based on the market concept. The cutting edge of marketing is selling, but this does not mean That the marketing (marketing) is equal to sales (sales).

In the past, and in fact is still a lot of people think marketing is the process of selling, to tell a product and sell it. This is an ancient understanding. This is understandable Because That seemed to be tangible in our daily lives are incessant ads in newspapers and television, internet, email, outdoor billboards, up to a very aggressive salesman Came to Their doors to offer a product. The goal is to sell as many products based on the targets and earn the highest profits.

It is not surprising when asked of an officer of the motorcycle dealer, “You work on what part?” He replied, “the marketing.” Another example is the number of job advertisements in newspaper writing; “marketing effort is needed, good-looking, has a C driver’s license, can Establish a good relationship with the customer and Able to reach the target”. In fact, all it takes is none other than the salesperson.

In modern understanding, marketing-oriented in how to meet customer needs and make it happy, how to meet customer’s needs and the the make them satisfied. Philip Kotler further explained That marketing is an effort to understand customer needs, develop products and services That Provide superior value to customers; setting the price, distribute, and promotes products and services Effectively, so products and services That are easy to sell.

The focus of marketing is customer satisfaction (customer satisfaction) and satisfaction can be Achieved if the requirements (needs), desires (wants), and requests (demands) of customers are met. If the company is Able to Provide products or services That are really needed, Desired and demanded by the market and then keep Trying to build a good relationship with the market and back to keep the market choose the products, the company has actually managed to finish the marketing function.

Here are the steps to check out the duties of a bookkeeper in your firm. It is mandatory and highly useful to check a bookkeeper whether he is performing their duties to up to the date.

• The first step to see on is their organizational skills. See that whether are following consistent accounting systems and bookkeeping methods. An organized and orderly system of maintaining money books should be done consistently.
• The second and important step is to maintain good records. Many companies who do not have accurate bookkeeping services are paying many taxes than what they actually have to pay. It is just because of absence and non-recordings of financial books every month. The overall tax at the end of the year will be increased if you do not submit and follow the definite rules every month.
• They are missing out many tax deductions due to improper maintenance of records and it should be completely avoided. See that you take up a person who is perfect in organizing his job duties and responsibilities.
• One of the most advanced ways of making receipts and filing them in perfect manner is by using absolute special scanners. These scanners are best to place in small firms to handle a specific folder of receipts.
• Invoice integrity should be maintained and it is the third step to maintain good bookkeeping services. Though the concept involved in invoice integrity is simple, it should be closed timely. The invoice maintenance is very crucial in small business. Though it takes much time to fill up the invoices, it is highly beneficial to cover many of the company’s expenses. You should set a limited time for invoice payment to avoid penalties.
• Though the small firms world is challenging one, all these bookkeeping services and the tips makes it’s running in a smoother way.